The Plenitude of Rich Gold

Some weeks ago I went in a local bookstore just to kill some time , and after take a quick look into the shelves a small green spine cath my attention in the design theorie area (after that I notice that theorie books even when it comes to design, are usually graphically bored). I take it from the shelf and just there another two things call my interest. First, all the cover was illustrated with doodles that looks like made by a school kid -a thing that I found clever in a bookshelf full of elaborated computer renderings- very warm and very beautiful. The second thing was ''foreword by John Maeda'' writen under the autors name, Rich Gold. Then when I went into the book, to my surprise I didn't found any pictures, any renders, any oversimplify diagrams, nothing but words..and CARTOONS! yes cartoons. Every chapter or section starts with a cartoon, and also every main idea on the book is stressed with a cartoon. There is a cartoon to explain the overstuffed enviroment in wich we live that Gold calls ''the plenitude'', there is also a cartoon that show clearly the four disciplines (and professions pursuit by the autor) that have the responsability of around 97% of the plenitude, there is a cartoons to explain the seven path of innovation, the five problems of the Plenitude and the seven solutions for that; and even for explain how the Plenitude of ones is based in the poverty of others.

After been exposed to that amount of quality information two thoughts came to my mind, cartoons rules and I have to reed this book.

The book is about thing, or better say Stuff. What it is, from where it comes, where it goes, how we can deal with it and why we need to be sorrounded by this thing call ''the plenitude'' (after write this post I'm not sure anymore if this book it's really about ''stuff'')

The Plenitude, Creativity, Innovation and Making Stuff

autor: Rich Gold (foreword by John Maeda)

pages:111

the MIT press

Building organs block by block

Building organs block by block
Analogy can go a little bit further than a create a juicer looking like a tin-tin spaceship, and a little bit useful too.
When everybody is thinking in cell printers to do 3D tissues structures -with everybody I don't mean you, me or the next door neighbour, but the biotechnology research community- a guy came with the idea of making bricks out of cells, like legos! and then he call this technique with the awesome name of ''micromasonry''. With this new concept Javier Gomez Fernandez (who has to be someones neighbour)put in every lab the the chance to build this kind of structures without depend on advance motion control technology. Big point for creative thinking in science.

EN-V: no more cars but movable-containers-points of a mobilitynet