This short demo shows a prototype of a LED that can be stretch. Now, that doesn't sounds like much but think for moment in the sources of light that we have today. Since we tame electricity we've been able to make vessels that contains light. From the light bulb to the pixels that you are looking at right now all our light emitting sources have a discreet shape, its shapes are define by manufacture. Since the commercial introduction of the first light bulbs back in the 1880's the shape have been pretty much the same from the glass balloon to a ''pear'' shape (the German word for light bulb is Glühbirne which can be translated as glowing pear) then to a almost any possible variation of that.
''...Innovation is the creation of new stuff that creates new categories of new stuff.'' .-Rich Gold
Saturday, 7 July 2012
Stretchable light and the lost of shape
This short demo shows a prototype of a LED that can be stretch. Now, that doesn't sounds like much but think for moment in the sources of light that we have today. Since we tame electricity we've been able to make vessels that contains light. From the light bulb to the pixels that you are looking at right now all our light emitting sources have a discreet shape, its shapes are define by manufacture. Since the commercial introduction of the first light bulbs back in the 1880's the shape have been pretty much the same from the glass balloon to a ''pear'' shape (the German word for light bulb is Glühbirne which can be translated as glowing pear) then to a almost any possible variation of that.
Friday, 14 May 2010
The Plenitude of Rich Gold

Sunday, 9 May 2010
Sunday, 20 December 2009
What are the discussion on Design by these days?

But this closure leaves us another question: what is the discussion in design by these days? And, what are the topics of that discussion?
Design, as any other consolidated discipline, has several components that converge to give substance to his theoretical and practical body: Methodology, Ethics, Technical issues, Aesthetics, Relation with the industry, Connection with other disciplines and Cultural relevance, just for say some. All these components can also be analyze by them self to find new areas to debate and to extract polar concept that define the extension of the discussion. For example, if we look the arguments in Methodology we can find ''Design thinking'' as one of the mayor driver of the praxis by these days, but also we can find ''Problem solving'' (coming from engineering) as one of the most common approaches to design. In other areas like Aesthetics polar concepts can be a little more diffuse, and they can go from naturalism (Bouroullec) to new rationalism (Lehanneur), from the nostalgia (Hayon) to the material and structural efficiency (Grcic) (fig 1).
In the same way of analysis we can find polar concept in Ethics. Today in design every day we can contrast the Super luxury -of cars, yachts, interiors, electronics, high-end audio systems, clothes, watches and almost a endless list of product focus on give pleasure and social relevance to his owners- with product and projects focus on solving social issues like education (OLXC), Health (Lifestraw), shelter ( rectionhousingsystem), energy ( ceramic jiko). Social focus has permeated design even further than poverty issues to address health and social behaviors in the developed world (NYC Condom).
The word Design its use today almost as a synonym of innovation, and in this relationship lays the Cultural relevance of design. As material culture dynamo, Design has the responsibility to innovate, but innovation can also be decompose in the polar concepts of Incremental Innovation and Conceptual Innovation. The difference lies in if the innovation comes to improve something that already exists (incremental) or introduces a new way to achieve a desire effect. For example you can design a new washing machine in which you can wash color and white clothes at the same time without worry about the white clothes get stained in the process, which would be a really good improvement in washing. That would be an incremental innovation. But if you make yourself the question: why do we need a big and complex machine to wash our clothes? Or even better, why do we need water to wash our clothes? You can find some new ideas on how to clean the clothes that can drive you to develop new objects and process of cleaning, which would be a conceptual break through, a conceptual innovation. The main difference between this two ways of innovate is the physical product of them. In incremental innovation the most of the cases ends in a new variation of a pre-existing product (like a better washing machine), but the product of conceptual innovation usually is a complete new item, that open a new branch on the technological tree (like self cleaning surfaces).
Another big difference between incremental and conceptual innovation it’s the risk level, improve an existing product it’s a safer road than develop something complete new one. But that is a subject of business rather than design, as it is also the scale of the production. Design is –and this it’s my position- in the solution, not in the repetition or the scale of the production.
The discussion on today Design it is a lot bigger than we just talk here, and we have to be aware that this isn’t a light conversation about taste or how improve the business strategy. This is about what to do in a discipline that every day has a more relevant role in society and culture.
This conversation should continue and I think one good introduction is this video where Tim Brow talk about different aspects of Design and Design thinking.
Tuesday, 17 November 2009
Mathieu Lehanneur, object-ivness and user comprehension

Sunday, 1 November 2009
The evolution on products
This week i have been in two very unusual and interesting places, two museum of contemporary products, Mercedes Museum and Vitra Museum.
So, what it's the relevance of this museum? it's not the recolection of precious objects but the visualization of the cultural situation and value system through crafts.
What it is important about this is the understanding that the products didn't born in their optimal stage -if that even exist- but they evolve to fit the cultural expectations. Because of that we can't expect the perfect product, but more important than that is that we can project the future step in the evolution of a single product based in the understanding of this cultural expectations upon that product.
Then we can say that the main feature of this kind of excibition is the craft, but the craft understood as the apply understandind of cultural expectations into the phisical tansformation of the matter.
The craft as the act of visualize and therefore create…
…from my point of view, Design.
For more information on the product evolution watch this video