''...Innovation is the creation of new stuff that creates new categories of new stuff.'' .-Rich Gold
Tuesday, 2 February 2010
Joshua Prince Ramus
Friday, 29 January 2010
A virtual view of Haiti's earthquake

I Have found a very powerfull tool to realize the scale of the devastation after the last big earthquake ocurred the afternoon of the Tuesday 12th of January in Haiti. This map provides information in several layers, including one that shows a detailed damage assessment.
Tuesday, 12 January 2010
Mirror system, or the empathy mechanism in our brains
Recently I came across with a video that introduces the idea that we have a neuronal mechanism that allows us to share the experience of other people just by look at them or heard them. This mechanism it's call the Mirror System. This neuronal device, that don't depend on any specific brain structure, was first found on monkeys as an unexpected neuronal response when some scientific team in Parma were studying the response of some neural groups related with conscious movement. The exercise was grab a piece of food, when the monkey grab it the neurons ''turn on'', the surprise was when the exactly group of neurons also ''turn on'' when the monkey saw one person of the team grab the food.
That found opens a complete new research branch in neuroscience and until now it has been prove that this system has incidence in motor, sensitive and symbolic system. This means that through the ''mirror system'' it can be trigger motion, sensitive and emotional responses in the subject that look or hear an action. This is why we make funny faces when we see a football player get kick by another, or why movies make us cry.
The mirror system it's the only mechanism that has proven to be fundamentally social, that means that it is a specific device to learn and behave socially. The thing that I see as a relevant issue here is that when you are worried about to understand human behaviour (like Design as a discipline it is) you have to be conscious about the importance of firsthand experience and above all, of observation; because this means that through experience and observe the human behavior you can easily address gestures, emotions and comprehensions that can drive conceptually and formally the develop of a project.
The relevance and functions of the mirror system go, of course, far beyond the field of design and can give us a knowledge greater than confirm a fact well know by experience (observation and firsthand experience are our best tool for design) and it can put us in the real and deep understanding of human behaviour.
more info:http://www.pbs.org/wgbh/nova/sciencenow/3204/01.html
Sunday, 20 December 2009
What are the discussion on Design by these days?

But this closure leaves us another question: what is the discussion in design by these days? And, what are the topics of that discussion?
Design, as any other consolidated discipline, has several components that converge to give substance to his theoretical and practical body: Methodology, Ethics, Technical issues, Aesthetics, Relation with the industry, Connection with other disciplines and Cultural relevance, just for say some. All these components can also be analyze by them self to find new areas to debate and to extract polar concept that define the extension of the discussion. For example, if we look the arguments in Methodology we can find ''Design thinking'' as one of the mayor driver of the praxis by these days, but also we can find ''Problem solving'' (coming from engineering) as one of the most common approaches to design. In other areas like Aesthetics polar concepts can be a little more diffuse, and they can go from naturalism (Bouroullec) to new rationalism (Lehanneur), from the nostalgia (Hayon) to the material and structural efficiency (Grcic) (fig 1).
In the same way of analysis we can find polar concept in Ethics. Today in design every day we can contrast the Super luxury -of cars, yachts, interiors, electronics, high-end audio systems, clothes, watches and almost a endless list of product focus on give pleasure and social relevance to his owners- with product and projects focus on solving social issues like education (OLXC), Health (Lifestraw), shelter ( rectionhousingsystem), energy ( ceramic jiko). Social focus has permeated design even further than poverty issues to address health and social behaviors in the developed world (NYC Condom).
The word Design its use today almost as a synonym of innovation, and in this relationship lays the Cultural relevance of design. As material culture dynamo, Design has the responsibility to innovate, but innovation can also be decompose in the polar concepts of Incremental Innovation and Conceptual Innovation. The difference lies in if the innovation comes to improve something that already exists (incremental) or introduces a new way to achieve a desire effect. For example you can design a new washing machine in which you can wash color and white clothes at the same time without worry about the white clothes get stained in the process, which would be a really good improvement in washing. That would be an incremental innovation. But if you make yourself the question: why do we need a big and complex machine to wash our clothes? Or even better, why do we need water to wash our clothes? You can find some new ideas on how to clean the clothes that can drive you to develop new objects and process of cleaning, which would be a conceptual break through, a conceptual innovation. The main difference between this two ways of innovate is the physical product of them. In incremental innovation the most of the cases ends in a new variation of a pre-existing product (like a better washing machine), but the product of conceptual innovation usually is a complete new item, that open a new branch on the technological tree (like self cleaning surfaces).
Another big difference between incremental and conceptual innovation it’s the risk level, improve an existing product it’s a safer road than develop something complete new one. But that is a subject of business rather than design, as it is also the scale of the production. Design is –and this it’s my position- in the solution, not in the repetition or the scale of the production.
The discussion on today Design it is a lot bigger than we just talk here, and we have to be aware that this isn’t a light conversation about taste or how improve the business strategy. This is about what to do in a discipline that every day has a more relevant role in society and culture.
This conversation should continue and I think one good introduction is this video where Tim Brow talk about different aspects of Design and Design thinking.
Tuesday, 15 December 2009
Now we have metal that work as a tree
In Capillarity - or Wicking- the narrow the tube, the highest the column. So, if you have a extremly powerfull laser with the highest frecuency that you can imagine, a Femtosecond, what would you do? of course, the most thinnest tubes ever. That was the idea of Chunlei Guo optics scientist, from the Rochester University.
Sunday, 13 December 2009
Tuesday, 8 December 2009
GREEN FOOTSTEP, a design tool for sustainable buildings
