Design: e²

This is a series from the PBS that talk about the biggest energy consumers and polluters devices made by man. The buildings. As it is claim in the opening of every one of the six episodes from the first season now available in the PBS You Tube channel, buildings consume 40% of all energy resources and emit 50% of all green-house gases.

The e² stands for: ''the Economies of being Environmentally conscious'' and they analyze which kind of approaches are been taking in the world of architecture and construction business to diminish the impact of our build environment in the ecosystem, and how we raise awareness about the relevance of this area in the climate change and in the sustainable future.

The analysis goes from the high- tech construction materials and processes to the social issues attached to the green movement and show projects and experiences from U.S.A, Mexico, China and Europe.

The episodes are:

1.- The green apple

2.- Green for all

3.- The green machine

4.- Gray to green

5.- China: from red to green?

6.- Deeper shade of green

25:45 min, each

World quality innovation alliance: Fraunhofer Institute in Chile

Chile will have the first research center in South America of one of the most innovative research institutions in the world, The Fraunhofer Institut. The largest research institute in Europe is focused on transforming scientific expertise into applications of practical utility. Funded in part by public grants and mostly by privates contracts the Fraunhofer institute brings to Chile a new model of research that institutionalize the cooperation between the industry and the fundamental research institutions as the universities. The aim of this institute is to develop product starting from basic science all the way to commercial maturity, it's the link between invention and commercialization, what we can say is an innovation machine.

The research center projected in Chile will address the System Biotechnology and will work in agriculture, aquaculture and sustainable use of natural resources, boosting up big part of our raw material economy. Some of the partners in this alliance are Pontificia Universidad Católica de Valparaíso, Universidad de Talca and Fundacíon Chile; and it is cofounded by INNOVAchile.

Maybe is too much to ask but now that we have cover the agriculture and aquaculture it may be good to start thinking on address forestry and minery, and how we can jump into develop and commercialization products in this areas to give our resources more value and leave behind the raw material economy.

More information click here

Designer! which kind? ....mm...Designer

Design is a common noun for a big amount of different occupations. As people who have a degree on design sometimes we feel a rather disappointed with common notion of Design that able to almost everybody to become a designer just by personal statement, and because of this we usually try to separate ourselves from the crowd saying that we are Industrial, Graphic, Product, Information, Interaction, Car, Yacht, Fashion, Furniture, Interior, Stage, Green, Red, Blue or else Designer; we are good on that.

In contrast with this recently a group of Design researchers has publish a paper on Design Issues that try to find common places in diverse disciplines of the design though a very simple methodology, conversation. They realize a series of workshops with a handfull of expert Designers (more than 10 years of practice) from different fields. From the fashion design to jet engine design and from furniture design to TV documentary. The first thing they found was that, although with some nuances, all the Designers talk the same language. When an engine Designer was put into conversation with a graphic one the only idea that needed an explanation was ''thumbnail'' and it was quickly grasped... by the engine designer. So language, I mean technical language, even through heavy specialization is a common tool.

Other interesting finding of the study was that we relate the idea of good design mainly with the acceptance and recognition coming from our peers, and only then with the user acceptance, sintitutional recognition or commercial success.

One big resemblance in all the stories told by the designers is the creative relationship with the material. Great deal of the time expended in the projects and the actual search -and find- of solutions goes through the hands and the direct contact with the material. Though the ''conversations'' with the material can be more or less physically attended, the direct experience and experimentation seems to be extremely relevant. In this way the lamp designer play with the glass to find out new shapes, properties and effects that can be use in the design as the engine designer, as well as the graphic one, includes the properties and qualities of the steel or the typography as constrains and capabilities that drives de design process.

The research unveils that in the communication area the main tool is by far the Sketching. Even when the computer techniques allow us to render projects more accurately (and more convincingly for the clients) than the hand, the sketching still prevail when it comes to capture and develop ideas.

The study also goes through the relationship with the final user and the big amount of energy spent in every design project on managing the uncertainty of collaborations with people and policies and as a conclusion stress the wide range of commonalities that bring designers together rather than split them around different technical, cultural and business context; and how much we need tools that make us aware of this and foster respect across the design world.

Even though this research found some really important insight of the design praxis, there are still some questions that should be address in order to bring about information on how designers are connected to each other further than the common places of the practice, which can also be found in others disciplines. We need to ask us about, how designers work out the difficult relationship between creation of new things (or stuffs as R.Gold said) and the renovation of the already existent things? Also, which are (if there are) the commonalities of our generative process in contrast with other creative areas? Learn about this can drive us to a more deep understanding of our discipline and its practical values.

Biomimética aplicada al desarrollo de modelos de negocios

Gunter Pauli on Biomimetism (Lift France 09, EN) from Lift Conference on Vimeo.

En este blog la verdad creo que nunca he publicado nada acerca de negocios, mas bien esta dedicado a temas de diseño, tecnología, ciencia y una que otra disvariación acerca de como desarrollamos y trabajamos en base a procesos creativos. Pero aunque a veces no nos guste el negocio es una actividad transversal a casi todas las otras.

En el diseño el negocio...bueno casi se podría decir que el diseño es negocio. Desde el diseño como la venerable herramienta de marketing, que permite a las compañias dar una expresión formal, percibible, disfrutable y por que no deseable a los idolatrados estudios de mercado, hasta el diseño de debate plantea conceptos radicales y exploraciones filosóficas y éticas que nos llevan a cuestionarnos importantes elementos de nuestra cultura y sociedad y aunque por lo general no llegan a ser consumidos por las masas, llegan a ser apreciados por las masas en los museos los cuales pagan grandes sumas de dinero por estos objetos y así permiten a seguir generando dinero y nuevos debates con nuevos objetos, es decir continuar con el negocio.

En cuanto a la Tecnología se podría decir que desde sus inicios ha sido parte de la estructura fundamental de el negocio. Cada avance tecnológico implica primero un esfuerzo por desarrollarlo, lo que conlleva -sino una industria- un negocio en sí, pero además producto de la innovación tecnológica (desde la incremental hasta la profundamente disruptiva) se abren nuevos espacios ya sea para profundizar un negocio ya existente o para generar nuevos negocios o incluso nuevas industrias.

Cuando se trata de Ciencia el negocio permite generar y suplir la infraestructura necesaria para desarrollar el trabajo científico. Y el resultado de ese trabajo científico, el nuevo conocimiento, sustenta el negocio de su divulgación, y por cierto los negocios que se surten de ese conocimiento como el desarrollo tecnológico.

¿Pero por que tratar de encontrar el negocio en todas estas áreas cuando el objetivo de este blog nunca han sido los negocios? Y es aquí donde el vídeo posteado se justifica. De hace tiempo ya es de mi interés la idea de estudiar y aplicar los conceptos extraídos de la naturaleza en los diversos campos del conocimiento humano, la biomimética. Y en función de eso me he dejado asombrar por como la ciencia y sus nuevas técnicas nos permiten conocer los secretos microscopios de las estructuras naturales o por la tecnología cada ves se acerca mas a la eficiencia en materiales y recursos del modelo natural y por como el diseño se nutre de la inteligencia geométrica de los organismos vivos para desarrollar nuevos elementos de nuestro mundo material. Pero hasta el día de hoy jamas me había topado con la idea -bastante lógica por lo demás- de que nuestro ecosistema podría enseñarnos como estructurar una metodología para llevar a cabo algo tan propiamente humano como el negocio. Hasta hoy hemos aprendido de las estructuras de lo más pequeño y lo más grande de nuestro universo, desde las partículas elementales que componen la masa hasta los procesos siderales que dan forma al universo. Pero resulta ser que hemos pasado en alto el equilibrio base que da sustento a todos esos procesos. Podemos saber como las plantas son capaces de levantar agua hasta más de 100 metros sin la necesidad de poderosas bombas de succión pero si no sabemos por que han decidido acarrearla tan arriba y cual es la función sistémica dentro de su entorno perdemos las nociones que nos permitirían aplicar de manera coherente ese conocimiento. En una ciudad donde viven millones de personas la cantidad de desperdicio producido puede llegar a ocupar un volumen peligrosamente cercano al de la ciudad misma, en un bosque o selva donde la cantidad de habitantes -seres vivos- puede ser significativamente superior al de una ciudad los desperdicios simplemente no existen. El producto de cada proceso es alimento del siguiente.

En el sobre gerrificado lenguaje de los negocios siempre se ha de contar con ''daños colaterales'' que simplemente no entran en la ecuación. Así el fantástico negocio del biodiesel por ejemplo a costado cientos y cientos de hectáreas en el amazonas para plantar soya para hacer combustible. Pero que pasaría si en vez de buscar ser ''el mas fuerte'' en los negocios "bioficaramos" su lenguaje para hacerlo mas equilibrado, para balancear la cadena de suministros con la de desperdicios. Si en vez de pensar del todo en la etapa como desperdicio de la vida útil de los objetos habláramos de su segundo estado como suministro. En el bosque el cuerpo del animal muerto es suministro del los demás vivos y del suelo donde cae.

Esta es la impresión que me deja Gunter Paulin en esta charla, en este mundo tenemos la capacidad para convertir casi todo en objeto de negocio, quizás sea tiempo de convertir el negocio en parte de nuestro mundo.

Paper towels for oil spills: MIT researchers unveil autonomous oil-absorbing robot

MIT researchers unveil autonomous oil-absorbing robot

see also

from the monkey to the homoEmpathicus

Some weeks ago i came across with the knowledge that we posses some neurons call mirror system-or mirror neurons- wich give us the ability to feel what others are felling, just by see them or by hear them. Well this system is the base of the empathy, but empathy may be the base of another big thing...Society perhaps? but how study empathy can give us insights of how society evolve? -here it gets really good- because studying empathy we can study the history of human social counsiousness or to whom we think -and fell- we are related to. From the blood ties, passing through religion to Nations states and going further, Jeremy Rifkin explain the ideas coming from his six years research on this topic. This video extract, and illustrate in the very clear way of CongnitiveMedia, a part of a talk given by the autor on which he refers to the discovery of the mirror system and how that new insight open a new path for understand history, pass and future.

The Plenitude of Rich Gold

Some weeks ago I went in a local bookstore just to kill some time , and after take a quick look into the shelves a small green spine cath my attention in the design theorie area (after that I notice that theorie books even when it comes to design, are usually graphically bored). I take it from the shelf and just there another two things call my interest. First, all the cover was illustrated with doodles that looks like made by a school kid -a thing that I found clever in a bookshelf full of elaborated computer renderings- very warm and very beautiful. The second thing was ''foreword by John Maeda'' writen under the autors name, Rich Gold. Then when I went into the book, to my surprise I didn't found any pictures, any renders, any oversimplify diagrams, nothing but words..and CARTOONS! yes cartoons. Every chapter or section starts with a cartoon, and also every main idea on the book is stressed with a cartoon. There is a cartoon to explain the overstuffed enviroment in wich we live that Gold calls ''the plenitude'', there is also a cartoon that show clearly the four disciplines (and professions pursuit by the autor) that have the responsability of around 97% of the plenitude, there is a cartoons to explain the seven path of innovation, the five problems of the Plenitude and the seven solutions for that; and even for explain how the Plenitude of ones is based in the poverty of others.

After been exposed to that amount of quality information two thoughts came to my mind, cartoons rules and I have to reed this book.

The book is about thing, or better say Stuff. What it is, from where it comes, where it goes, how we can deal with it and why we need to be sorrounded by this thing call ''the plenitude'' (after write this post I'm not sure anymore if this book it's really about ''stuff'')

The Plenitude, Creativity, Innovation and Making Stuff

autor: Rich Gold (foreword by John Maeda)

pages:111

the MIT press